1. The participatory culture allows people to be ‘active participants’ where they consume media and produce things like my fanpage and share it with the community.
Jenkins, H 2006, Convergence culture: where old and new media collide, NYU Press, New York. Available from: Onesearch. [28 April 2019].
2. I have included a negative comment in this interactive blog, which as Jenkins suggested, anyone online can criticize and harm the brand and in this case – the movie Frozen.
Jenkins, H 2014, ‘Participatory culture: from co-creating brand meaning to changing the world’, GfK Marketing Intelligence Review, vol. 6, no. 2, pp.34-49. Available from: Onesearch. [28 April 2019].
3. This blog allows easy support and interaction between one another, and makes members feel a social connection in something they love and can engage in – which is part of the participatory culture.
Jenkins, H 2007, ‘Confronting the challenges of participatory culture – media education for the 21st century (part two), Nordic Journal of Digital Literacy, vol. 2, pp. 97-113. Available from: Onesearch [28 April 2019].
JELSA Official Fandom Page 